Become a Days Out Guide Partner

Would you like to promote your attraction on National Rail’s Days Out Guide?

We would love for you to join us!

No matter how big or small, as long as you’re within a short walking or bus journey away from a railway station, you’re eligible to join our network of exceptional partners. Whether you’re a captivating museum or an adrenaline-pumping adventure park, you can become a Days Out Guide partner.

Since 2002, National Rail’s Days Out Guide has been a trusted name, promoting travel by train to visit Britain’s great attractions. 90% of customers said they felt it was better value than other offers, and 80% of customers said that it made them aware of attractions they had not previously heard of.

Join us in making every journey an adventure and every day out unforgettable. Become a Days Out Guide partner.

Email us to find out more about becoming a Days Out Guide partner: [email protected]

Our partners

By joining the Days Out Guide you’d be in excellent company. We’ve teamed up with many great partners, including:

Merlin – Alton Towers Resort, Chessington World of Adventures Resort, lastminute.com London Eye, SEA LIFE centres nationwide and more
Historic Royal Palaces – The Tower of London, Hampton Court Palace, Kensington Palace
CADW – Beaumaris Castle, Caerphilly Castle, Rug Chapel and more
National Trust for Scotland – Gladstone’s Land, Newhailes House & Gardens, Robert Burns Birthplace Museum and more
Clermont Hotel Management – Thistle Park Lane London, The Royal Horseguards Hotel, The Clermont Hotel Victoria and more
City Experiences – London Cruises, York Cruises, Poole Cruises
Tate Modern and Tate Britain
The British Museum
Royal Observatory Greenwich
Kew Gardens
Royal Pavilion Brighton

We also work with pop-ups and one-off events, as well as restaurants and bars. For example:

Frameless
UK Bungee Club
Rollerscape
Cafe Giardino
Boho Gelato

Why partner with Days Out Guide?

Being part of the Days Out Guide can:

Increase footfall – last year our 2FOR1 promotion attracted 1 million customers to our partners’ attractions
Extend your reach to new customers and audiences through above and below the line marketing activity with National Rail and Britain’s train operating companies
Build strong relationships with local train companies, offering opportunities to run tactical and strategic promotions with them
Demonstrate your commitment to sustainability. As we all work to reduce energy use and cut carbon emissions, Days Out Guide partnership enables you to demonstrate a commitment to sustainable travel to and from your venue
Help you be more inclusive and accessible to a wider number of audiences by promoting your attraction specifically to non-car users, and to Senior Railcard and Disabled Persons Railcard holders

What you get as a Days Out Guide partner

As a partner you will have:

A dedicated listing on the Days Out Guide website, which has 400,000 registered users
Visibility on the National Rail website, which has over 500 million page views a year
Days Out Guide linked from all train company sites
Access to 3.1 million active Railcard holders, of whom 950,000 have opted in to receive offers and newsletters
Access to 1.4 million followers across our social media platforms
200,000 Days Out Guide leaflets distributed at our mainline stations
The ability for customers to be handed off directly to your online booking platform, giving you the opportunity to receive direct sales though your website, collect customer data, and gain information on trends and lead times for bookings